Wednesday, June 7, 2017

Post Your Blog Content on Facebook And Increase Your Blog Visability


Having a corporate blog is an important digital marketing strategy. It helps with SEO and gives your customers and clients important information. It helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.


You spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimize it for your website, and more. After it’s written, you want to make sure that people actually read it.


One of the best ways to get your blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content. Because people read and share it.


There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best:


Share your blog on Facebook


First thing is first. You should share your blog on your corporate Facebook account as soon as you publishing it. This ensures that the content is timely and lets people know that you published a new blog.


As an added bonus, sharing your blog on Facebook is free and it has the potential to spread far and wide. Encourage people to share it. Share it with your friends and business associates. The more eyes that see your blog post on Facebook, the better.



Boost the blog post on Facebook



Using Facebook’s boosting options is a great way to get your blog content to the right people. When you boost a post, you choose who it goes to and can see how many people it can reach with a certain budget.


You can choose to pay per click, per 1000 impressions, or per engagement. This allows you to customize your boosted blog post to garner the action you want from your readers. Boosted posts can help ensure that your current customers and clients see your new blog. They can also help new people see your blog and learn about what you do.


Use great headlines


When you post a blog on Facebook, the headline is one of the first things people see. In fact, almost 80% of people never even make it past the headline. You want a powerful headline that encourages people to click into and read the whole blog post.


Keep the headlines short and to the point. Tell readers exactly what they should expect to get out of the blog. If there are any important or eye-catching numbers or fact? Those can be great to incorporate into the headline.


Imaging matters


When you publish a blog post on Facebook, it is important to add an eye-catching image. Make the link stand out in the news feed. Stock images are okay, but images that you take or create are better. Whatever you choose to use, make sure all the images are high-contrast and colorful. That helps them pop in the hectic and crowded space of someone’s Facebook news feed.



Write top-notch copy


Solid copy is the best way to get attention. You can have the best headline and imaging and people still may not click on your blog post. Due to weak or uninspiring Facebook ad or post copy.


You only have 140 character. Make the copy stand out.


Use testimonials. Ask questions, give a solution to common problems, use a clear call to action, and appeal to people’s emotions. You need to capture people’s attention with your copy to get them to read your blog.


Facebook can be a powerful tool in promoting your blog content.! If you want to learn more about how to make it work for you, check out my done-for-you system.

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